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AdBuzz: Panduan pengiklanan offline untuk bisnes Kecantikan & Kesihatan/ An offline advertising talk for Beauty & Wellness SMEs

Description

AdBuzz is an offline advertising talk for SMEs, marketers, and anyone looking to learn more about advertising in television, radio, cinema, print and out-of-home.

This time we’ll be focusing on offline advertising best practices for the Beauty & Wellness industry. Let AdEasy and our guest speakers help you and your business thrive with offline advertising.

Our lineup of speakers include:

Elaine Ong, Marketing Director of Tanamera

Elaine's marketing career spans over 16 years starting as a brand executive at B. Braun, a leading healthcare solutions company. From branding, she moved on to Simplot Malaysia as a Commercial Marketing Manager for the food and agribusiness giant, and after over nine years with them, she moved on to become a Senior Marketing Manager at Marie France Bodyline. Elaine now helms the marketing team at Tanamera, the local multi-award winning spa products brand as their Marketing Director. Founded in 2000, Tanamera has almost 80 core products each in both their retail and professional spa lines.

Get tips on how you can expand and grow your business like Tanamera through effective marketing and branding.

Zulkhafle Jalil, Head of Advertising of Karangkraf

Zulkhafle or more commonly known as Zul has been in the media industry for the last 30 years, beginning in the retail industry at Cold Storage Group and later at NSTP as a media sales representative. He dabbled in various roles during his tenure there before moving on to Karangkraf, where he is currently the Head of the Advertising department. Karangkraf reigns as Malaysia’s leading Malay language publisher with 13 magazine titles under its roof.

Join Zul as he tells you how to build your brand through integrated advertising; a combination of several media channels and tools under one big idea to create a unified and seamless brand experience.

Melissa Sim, CEO & Co-Founder of AdEasy

Melissa is a seasoned media specialist and CEO at AdEasy. This industry veteran started her career more than 12 years ago at UPD Outdoor, and moved on to Media Prima Networks, before joining Trapper Media, the largest local media agency. Launched in May 2017, AdEasy helps local businesses advertise offline effectively and affordably through its online platform. The SMEs who booked their ad campaigns through AdEasy have enjoyed positive results.

Tap into Melissa's 12-year media experience and learn how to create your own offline advertising plan and make your own media buys that maximise your budget for better results.


Agenda

7:00pm: Registration

7:30pm: 'In Line with your Brand' by Elaine Ong, Marketing Director, Tanamera

7:50pm: ‘Brand Building through Integrated Advertising’ by Zulkhafle Jalil, Head of Advertising, Karangkraf

8:10pm: ‘Offline Advertising 101’ by Melissa Sim, CEO, AdEasy

8:30pm: General Q&A session

8:50pm: Closing remark + End


Register now to book your seat!


Check out our Facebook Event Page for the latest updates!

For enquiries, please contact:
Hotline: 03 6211 3075
Email: hello@goadeasy.com

About the organiser:

AdEasy is Southeast Asia’s first online marketplace for offline advertising. AdEasy helps advertisers discover, compare and book ad space in print, radio, television, cinema and out-of-home (OOH) media, empowering businesses big and small to launch real-life advertising campaigns in just a few clicks. The marketplace is committed to making the buying and selling of traditional ad space faster, more transparent, and as simple as booking a trip online.

Website: GoAdEasy.com
Facebook: facebook.com/GoAdEasy
Twitter: twitter.com/GoAdEasy

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AdBuzz ialah program perkongsian pengetahuan bagi membantu pemilik perniagaan dan para usahawan untuk mendalami selok belok pengiklanan offline yang merangkumi pengiklanan di TV, radio, & media cetak. Bagi program AdBuzz kali ini, kami akan fokus pada industri Kecantikan & Kesihatan.


Nantikan ceramah oleh:

Elaine Ong, Pengarah Pemasaran, Tanamera

Elaine mempunyai pengalaman menjangkau 16 tahun lebih dalam bidang pemasaran. Kerjaya beliau bermula sebagai eksekutif jenama di B. Braun, sebuah syarikat penjagaan kesihatan yang terkemuka. Dari penjenamaan, beliau beralih ke syarikat makanan dan agribisnes gergasi, Simplot Malaysia, sebagai Pengurus Pemasaran Komersial. Selepas lebih 9 tahun di sana, beliau menyertai Marie France Bodyline untuk menjadi Pengurus Pemasaran Kanan mereka. Elaine kini mengetuai pasukan pemasaran di Tanamera, jenama produk spa yang memenangi pelbagai anugerah tempatan, sebagai Pengarah Pemasaran.


Dapatkan tips tentang bagaimana anda boleh mengembangkan perniagaan anda seperti Tanamera melalui pemasaran dan penjenamaan yang berkesan.

Zulkhafle Jalil, Ketua Pengiklanan, Karangkraf

Zul telah bergiat dalam industri media selama 30 tahun, bermula dari industri runcit di Cold Storage Group dan kemudian di NSTP sebagai wakil jualan media. Beliau berkecimpung dalam pelbagai peranan sepanjang tempoh perkhidmatan beliau di sana sebelum beralih ke Karangkraf, di mana beliau kini ialah Ketua Pengiklanan. Karangkraf adalah penerbit bahasa Melayu yang terulung di Malaysia dengan 13 judul majalah di bawah bumbungnya.


Sertai Zul untuk mempelajari bagaimana membina jenama melalui pengiklanan integrasi; gabungan beberapa saluran media di bawah satu idea besar untuk mewujudkan pengalaman jenama yang bersatu dan lancar.

Melissa Sim, CEO, AdEasy

Melissa adalah pakar media berpengalaman dan CEO di AdEasy. Veteran industri ini memulakan kerjayanya lebih dari 12 tahun yang lalu di UPD Outdoor, dan beralih ke Media Prima Networks, sebelum menyertai Trapper Media, agensi media tempatan yang terbesar di Malaysia. Dilancarkan pada Mei 2017, AdEasy membantu perniagaan tempatan mengiklan offline dengan berkesan dan berpatutan melalui platform online mereka. Perniagaan Kecil dan Sederhana (PKS) yang menempah kempen iklan mereka melalui AdEasy telah menikmati pulangan yang positif.


Pelajari cara merancang strategi pengiklanan offline dari Melissa dan buat pembelian media anda sendiri yang memaksimumkan bajet anda untuk pulangan yang berkesan.


Atur cara:

7:00pm: Pendaftaran
7:30pm: 'Selaraskan Jenama Anda' oleh Elaine Ong, Pengarah Pemasaran, Tanamera
7:50pm: ‘Bina Jenama Anda Melalui Pengiklanan Integrasi’ oleh Zulkhafle Jalil, Ketua Pengiklanan, Karangkraf
8:10pm: ‘Pengiklanan Tradisional 101’ oleh Melissa Sim, CEO, AdEasy
8:30pm: Sesi soal jawab
8:50pm: Tamat


Daftar sekarang!

Layari laman Facebook kami untuk maklumat terkini:

https://www.facebook.com/events/335615613561790


Updates
  • The event description was updated. Diff#277460 2017-09-12 06:06:23
More updates
Wed Sep 13, 2017
7:00 PM - 9:00 PM MYT
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Venue
Jetpack Event Space, Plaza Damas 3, Sri Hartamas
Tickets
Standard SOLD OUT RM10.00
Venue Address
Jetpack Event Space, C-1-5, Plaza Damas 3, 63, Jalan Sri Hartamas 1 Malaysia
Directions
Take one flight of stairs up from the stairs beside a pink signboard for Skinderella. Plaza Damas 3 is opposite Hartamas Shopping Center.
Organizer
AdEasy
46 Followers